What is the Business Profile?
It stores your company’s core details, including your business name, contact information, legal structure, EIN or SSN, and address. It’s especially important for verifying your phone number with mobile carriers for A2P 10DLC compliance.
Do I need to fill out every field in the Business Profile?
Yes, especially if you plan to use text messaging through the platform. Carriers require accurate and complete information (business name, industry, legal structure, EIN or SSN, business address) to approve your A2P campaign.
What if I’m a sole proprietor and don’t have an EIN?
That’s fine. You can select the “My business is not registered” option. Instead of an EIN, the system will use your legal name and personal information for registration.
What format should my logo be in?
Your logo should be uploaded in 350x180 pixels. A rectangular shape works best. You can use a tool like Canva to resize your image if needed.
What happens if I don’t complete my Business Profile?
Your A2P campaign may be denied, and your phone number could be flagged or blocked from sending texts. This will disrupt any SMS automations and could affect deliverability across the system.
Is my business address shown publicly?
No. The business address is only used internally for compliance and verification purposes. It is not visible to your contacts or leads.